MIAMI, Fl., April, 2020 – SOMOSTV, the company that produces and distributes paid television channels, part of the SOMOS Group and chaired by Luis Villanueva, incorporated into the programming and social networks of its channels ViendoMovies (24-hour Spanish movie channel without commercial breaks) and Semillitas (animation channel for children up to preschool age), a series of campaigns aimed at guiding and supporting the community at a time when the current Coronavirus pandemic situation has made entertainment and television watching a major necessity over the population.
Studies made to the population, carried out by different companies, have detected an increasing demand for watching television. Among the genres that have experienced the greatest demand are movies and children’s shows since, for obvious reasons, children have stopped going to school and adults are working remotely. With this reality, the channels ViendoMovies and Semillitas have programmed several pieces promoting health care, how to prevent the spreading of the virus and social distancing, which have been broadcast on the channels and on social media networks.
Luis Villanueva, President and CEO of SOMOS Group and SOMOSTV stated, “We think it is our responsibility to support our audience at this time by providing the entertainment and the guidance needs that the present circumstance demands. Us as media companies that reach a large audience have to unite in promoting actions that protect people.”
During this quarantine period, where families must stay together at home, ViendoMovies maintains its programming with the best Spanish-American cinema and offers movie specials in its primetime hours, while Semillitas offers new educational programming and at the same time promotes love and educational messages to all its viewers in order to teach them what to do and how to take care of themselves during this pandemic.
ABOUT VIENDOMOVIES: ViendoMovies is a Pay TV channel that broadcasts contemporary, exclusive Spanish-language films 24 hours a day with no commercial breaks in a premium, culturally relevant on air look. ViendoMovies is produced in the US for the Hispanic and Puerto Rico markets and is part of SOMOSTV LLC. For more information please visit us at www.viendomovies.com and www.somostv.net
About Semillitas: “Semillitas” is a toddlers and preschoolers Pay TV channel that programs Spanish language animation, 24 hours a day, and is produced and distributed by SOMOSTV LLC. SOMOSTV LLC is a company devoted to the development and promotion of Pay TV in the US Hispanic market, Puerto Rico, Mexico, Central America and the Caribbean through the launch of TV channels in all platforms with technical and creative excellence. For more information, please visit us at www.semillitas.tv